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Online Shoping in Kerala
India has encountered a great
exponential increase in its online market. Purchasing items with just few clicks has become the newest and the latest
trend of shopping, which has not only saved time but more importantly money. The youth of our country have contributed a lot to this increase irrespective of the geographical locations.
In Kerala , increasing broadband users and 3G penetration
to rural regions of Kerala helps in increasing online customers.Electronics and Apparel are the biggest
categories in terms of online retailing sales.
Why
online shopping becomes more acceptable amoung youth in Kerala
Availability
of wider range:
Newest trend dress material will takes
months to reach village shops from metros. Through online, one can purchase
from anywhere.
Online shopping helps to search in
different shopping sites from home itself. Hence wide range of designs on your
screen
If you love knowing the latest
styles, or having unique pieces then online shopping makes it easier to do so
as well.
Most physical stores have a limited array of
products. They stock only more demanding designs in their region only.
Discounts and
cheap rates:
The vast majority of online stores offer prices that are
much lower than what you will find at a physical store.
There are a few
reasons for this
Due to high competition in online shopping websites, customers get more
discounts. Most of the online sellers are directly purchasing from
manufacturers, so they can cut 2 or 3 middle men. That profit can share with
the end users.
In a physical store,
operating cost such as rent for shop in premium location, electricity, staff salary
etc will force seller to increase their
margin. But for online seller, these cost will be less.
Comparison with other shopping sites
Comparison shopping has been made
easier due to online shopping .You can easily browse through dozens of
different websites to find the best price. You can do the same at a mall, but
it would take about an hour or longer
Convenience
Shopping online is convenient. You don’t need to get
dressed and drive to your favorite store
Any Time Shopping
Shopping is not limited to retail
store hours. You can now shop from anywhere and at any time.
Home
delivery
Online sellers will ship the products through couriers which will deliver the products at our your doorstep.
DISADVANTAGES:
Delivery
Time
You usually have to wait for some
days, depends on the your location and store location, to receive your items by
parcel.
Testing
You don't get opportunity to test
the product before you buy it. In almost all shopping sites , there will be
option to return the product within specific time period, if you don’t like the
product or having any problem in product.
.
Shopping online allows you to find many
products that you wouldn’t be able to find in a physical store.The growth of the online shopping in Kerala is immensely growing and is getting better and stronger day by day.
